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Dave's Killer Bread: Dave Dahl

Dave's Killer Bread: Dave Dahl

How I Built This with Guy Raz Guy Raz | Wondery
July 01, 2019 • 67m
Dave Dahl's entrepreneurial journey began in prison. In 1987, he was addicted to drugs and incarcerated for home burglary. For 15 years he bounced from one sentence to the next. But in the mid-2000s, Dave returned to his family bakery where he was inspired to make bread – organic, nutty, and slightly sweet. He sold the loaves at farmers markets and shared his story of recovery on the package – a branding decision that attracted fans and media attention. In 2015, the Dahl family sold the business for $275 million dollars. Today, Dave's Killer Bread sells over a dozen types...

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