How I Built This with Guy Raz

Patagonia: Yvon Chouinard

December 25, 2017

We're taking a break for the holidays, so we bring you this favorite from the last year: Patagonia. In 1973, Yvon Chouinard started the company to make climbing gear he couldn't find elsewhere. Over decades of growth, he has implemented a unique philosophy about business, leadership and profit. PLUS for our postscript "How You Built That", we check back with Brett Johnson of Firedrops — cayenne pepper lozenges.

Download Repod to listen and join the discussion

App Store Download button
Play Store Download button