Inside Trader Joe's

Episode 1: It's About The Products

May 01, 2018, 11:00 am • 20m

People can’t stop tasting them and talking about them. What makes Trader Joe’s products so different? How does an idea go from being one of our new discoveries to one of yours? Meet the person with the best job at Trader Joe’s (or maybe anywhere!), traveling the world in search of new flavors. What went wrong (and turned out right) when we introduced Mandarin Orange Chicken, among our most popular products ever. How a customer got a laugh from our CEO and changed the way we sell bananas. What’s NOT in Trader Joe’s products? Episode 1 Transcript (PDF)    

Download Repod to listen and join the discussion

App Store Download button
Play Store Download button