Common Start-Up and Small Business Mistakes
Strategic Growth Podcast • The Golding Group
March 02, 2022 • 38m
We’re discussing all the mistakes and missteps of many start-ups and small businesses that can add up to presenting a picture of failure, not success. These minor errors can collectively harm or kill a new or small brand. We cover basics like having a proper website with corresponding email addresses, official phone numbers, and cohesive social media accounts. Failure to explain product/service, differentiation, value proposition, the people involved or not telling your story (you assume no one cares, but they do). Too much focus on sales numbers or marketing before product/service development. Making way too many assumptions, not being patient...