Idaho was the first state to slap a slogan on a license plate, “Idaho Potatoes,” which may not seem like a big deal, but it turns out this idea would end up having outsized consequences, and not just for Idaho. Because what started in one state would soon spread. And when it did, the question of what should go on a license plate, and what shouldn't, would prove surprisingly contentious.
Artistic License
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Idaho was the first state to slap a slogan on a license plate, “Idaho Potatoes,” which may not seem like a big deal, but it turns out this idea would end up having outsized consequences, and not just for Idaho. Because what started in one state would soon spread. And when it did, the question of what should go on a license plate, and what shouldn't, would prove surprisingly contentious.
<a href="https://99percentinvisible.org/?p=36488&amp;post_type=episode" target="_blank">Artistic License</a>
Like 99pi? Get the 99pi book: <a href="http://99pi.org/book" target="_blank">The 99% Invisible City</a>

99% Invisible

434- Artistic License

Loved this 99% Invisible episode about license plates and the surprising legal battles that sometimes emerge around them. 

The story of how “Who Let The Dogs Out” ended up stuck in all of our brains goes back decades and spans continents. It tells us something about inspiration, and how creativity spreads, and about whether an idea can ever really belong to just one person. About ten years ago, Ben Sisto was reading the Wikipedia entry for the song when he noticed something strange. A hairdresser in England named “Keith” was credited with giving the song to the Baha Men, but Keith had no last name and the fact had no citation. This mystery sent Ben down a rabbit hole to uncover the true story.
Whomst Among Us Has Let The Dogs Out

The story of how “Who Let The Dogs Out” ended up stuck in all of our brains goes back decades and spans continents. It tells us something about inspiration, and how creativity spreads, and about whether an idea can ever really belong to just one person. About ten years ago, Ben Sisto was reading the Wikipedia entry for the song when he noticed something strange. A hairdresser in England named “Keith” was credited with giving the song to the Baha Men, but Keith had no last name and the fact had no citation. This mystery sent Ben down a rabbit hole to uncover the true story.
<a href="https://99percentinvisible.org/?post_type=episode&amp;p=31316" target="_blank">Whomst Among Us Has Let The Dogs Out</a>

389- Whomst Among Us Has Let The Dogs Out

Enron collapsed nearly 20 years ago, but chances are something you use today was affected by emails sent by 150 of the company's top employees. These emails — about meetings and energy markets but also affairs, divorces, and fraud — have helped create new technologies, fight terrorism, and added to our understanding of how we communicate.
You’ve Got Enron Mail!
Learn more and subscribe to Brought To You By…

Enron collapsed nearly 20 years ago, but chances are something you use today was affected by emails sent by 150 of the company's top employees. These emails — about meetings and energy markets but also affairs, divorces, and fraud — have helped create new technologies, fight terrorism, and added to our understanding of how we communicate.
<a href="https://99percentinvisible.org/?p=35029&amp;post_type=episode" target="_blank">You’ve Got Enron Mail!</a>
Learn more and subscribe to <a href="https://www.businessinsider.com/household-name" target="_blank">Brought To You By…</a>

421- You've Got Enron Mail!

The downfall of Enron is a fascinating case study in and of itself, but I have never explored it from this angle before! If you're interested in AI, communications, and ethics, I recommend this super interesting episode detailing the impact of the exposed Enron emails and how they've shaped modern tech. 

Mexico City is in a water crisis. Despite rains and floods, it is running out of drinking water. 
To solve the scarcity issue, the city began piping water in from far away as well as from aquifer below ground, creating yet another problem: the city began to sink as the moisture was sucked up and out from below. Meanwhile, rainwater which should be replenishing the ground can’t penetrate it thanks to impermeable paved surfaces above. Uneven ground and crooked buildings reflect this subterranean crisis on the surface, misshaping the city’s infrastructure and architecture.
Depave Paradise

Mexico City is in a water crisis. Despite rains and floods, it is running out of drinking water. 
To solve the scarcity issue, the city began piping water in from far away as well as from aquifer below ground, creating yet another problem: the city began to sink as the moisture was sucked up and out from below. Meanwhile, rainwater which should be replenishing the ground can’t penetrate it thanks to impermeable paved surfaces above. Uneven ground and crooked buildings reflect this subterranean crisis on the surface, misshaping the city’s infrastructure and architecture.
<a href="https://99percentinvisible.org/?p=28789&amp;post_type=episode" target="_blank">Depave Paradise</a>

355- Depave Paradise

I love how this podcast is able to be so expertly descriptive that they can run a design podcast and talk about really visual things in an audio format. This episode is a great example. 

While urban parks are safe havens for birds, parks are often surrounded by condos and hotels and office buildings with floor-to-ceiling windows. And these all-glass building facades are the absolute worst for migrating birds. Because unlike people, birds don’t really understand glass.It’s believed that building collisions are one of the biggest causes of bird death. Birds crash into buildings during the day because they don’t see the glass, and they run into buildings at night because they are lured in by artificial lighting. Most of these collisions happen below 100 feet, because that’s where birds are used to landing in trees.Murder Most Fowl

While urban parks are safe havens for birds, parks are often surrounded by condos and hotels and office buildings with floor-to-ceiling windows. And these all-glass building facades are the absolute worst for migrating birds. Because unlike people, birds don’t really understand glass.It’s believed that building collisions are one of the biggest causes of bird death. Birds crash into buildings during the day because they don’t see the glass, and they run into buildings at night because they are lured in by artificial lighting. Most of these collisions happen below 100 feet, because that’s where birds are used to landing in trees.<a href="https://99percentinvisible.org/?post_type=episode&amp;p=39023">Murder Most Fowl</a>

485- Murder Most Fowl

The “panopticon” might be the best known prison concept in the world. In the original design, all the cells are built around a central guard tower, designed to maintain order just by making prisoners believe that they are constantly being watched.  Over time, the panopticon has turned into something way bigger than just a blueprint for penitentiaries. It’s become the metaphor for the surveillance state. Philosopher Michel Foucault had probably the most popular take on the panopticon concept. He used it to warn society that what actually keeps all of us in check isn’t necessarily that someone is watching you. It’s just the feeling that someone might be watching you. But very few actual prisons were built around this idea. Breda Dome is one of them.The Panopticon Effect

The “panopticon” might be the best known prison concept in the world. In the original design, all the cells are built around a central guard tower, designed to maintain order just by making prisoners believe that they are constantly being watched.  Over time, the panopticon has turned into something way bigger than just a blueprint for penitentiaries. It’s become the metaphor for the surveillance state. Philosopher Michel Foucault had probably the most popular take on the panopticon concept. He used it to warn society that what actually keeps all of us in check isn’t necessarily that someone is watching you. It’s just the feeling that someone might be watching you. But very few actual prisons were built around this idea. Breda Dome is one of them.<a href="https://99percentinvisible.org/?p=40194&amp;post_type=episode">The Panopticon Effect</a>

530- The Panopticon Effect

Vintage crosscuts that were made between 1880 and 1930 are often the tool of choice for trail workers who maintain the country’s roughly 112 million acres of protected land. That’s ahead of chain saws and newly made crosscuts. And the reason this old tool has stuck around so long -- even in an age when there’s a newer, better gadget coming out every year -- it goes way beyond the physical saw itself. The rise, fall, and unexpected second life of the crosscut saw is also the story of how America created the very concept of wilderness.The Wilderness Tool

Vintage crosscuts that were made between 1880 and 1930 are often the tool of choice for trail workers who maintain the country’s roughly 112 million acres of protected land. That’s ahead of chain saws and newly made crosscuts. And the reason this old tool has stuck around so long -- even in an age when there’s a newer, better gadget coming out every year -- it goes way beyond the physical saw itself. The rise, fall, and unexpected second life of the crosscut saw is also the story of how America created the very concept of wilderness.<a href="https://99percentinvisible.org/?p=39916&amp;post_type=episode">The Wilderness Tool</a>

529- The Wilderness Tool

The podcast Twenty Thousand Hertz is a show about the world's most interesting and recognizable sounds. I think of it as almost a sibling of 99% Invisible: lovingly produced and reported deep dives into everyday things that make you see the world differently. In case of Twenty Thousand Hertz, hear the world differently. We’ve collaborated a number of times, but we’re featuring them today because our sibling podcast produced an episode with my actual sibling Leigh Marz, co-author of the book Golden: The Power of Silence in a World of Noise. Leigh showed up on a mini-story episode 99pi a few months talking about the ever increasing loudness of sirens as a way of measuring just how loud our world has become. But the story Twenty Thousand Hertz produced tackles the main thesis of Golden more head on. I love how this episode turned out and I’m so proud of everyone involved, that I want to share it with you as a bonus episode. In a noisy, tumultuous world, how can we find inner peace? This episode features two stories about the transformative power of silence. In the first, the Lieutenant Governor of Washington State abandons politics to become a Jesuit novice, and takes a temporary vow of silence. In the second, a death row inmate at San Quentin discovers Buddhist practices that help to calm his mind, and embrace compassion.Featuring Cyrus Habib, Jarvis Masters, Leigh Marz, and Justin Zorn.

The podcast <a href="https://www.20k.org/">Twenty Thousand Hertz</a> is a show about the world's most interesting and recognizable sounds. I think of it as almost a sibling of 99% Invisible: lovingly produced and reported deep dives into everyday things that make you see the world differently. In case of Twenty Thousand Hertz, hear the world differently. We’ve collaborated a number of times, but we’re featuring them today because our sibling podcast produced an episode with my actual sibling Leigh Marz, co-author of the book <a href="https://www.harpercollins.com/products/golden-justin-zornleigh-marz?variant=39669210906658">Golden: The Power of Silence in a World of Noise</a>. Leigh showed up on a mini-story episode 99pi a few months talking about the ever increasing loudness of sirens as a way of measuring just how loud our world has become. But the story Twenty Thousand Hertz produced tackles the main thesis of Golden more head on. I love how this episode turned out and I’m so proud of everyone involved, that I want to share it with you as a bonus episode. In a noisy, tumultuous world, how can we find inner peace? This episode features two stories about the transformative power of silence. In the first, the Lieutenant Governor of Washington State abandons politics to become a Jesuit novice, and takes a temporary vow of silence. In the second, a death row inmate at San Quentin discovers Buddhist practices that help to calm his mind, and embrace compassion.Featuring <a href="https://en.wikipedia.org/wiki/Cyrus_Habib">Cyrus Habib</a>, <a href="https://www.freejarvis.org/jarvis-case">Jarvis Masters</a>, <a href="https://leighmarz.com/">Leigh Marz</a>, and <a href="https://justinzorn.com/">Justin Zorn</a>.

Twenty Thousand Hertz- Golden

Back when whale oil was mainly used as a fuel to burn in lanterns and streetlights, an enterprising man named William F. Nye found a new way to sell whale oil to a rapidly changing world: as a lubricant for all the new fangled machines. Nye specialized in specialization- selling different oils for watches, sewing machines, bicycles. Lubrication has had a largely invisible role in the design of the modern world, but its importance cannot be overstated.A Whale-Oiled Machine

Back when whale oil was mainly used as a fuel to burn in lanterns and streetlights, an enterprising man named William F. Nye found a new way to sell whale oil to a rapidly changing world: as a lubricant for all the new fangled machines. Nye specialized in specialization- selling different oils for watches, sewing machines, bicycles. Lubrication has had a largely invisible role in the design of the modern world, but its importance cannot be overstated.<a href="https://99percentinvisible.org/?p=39901&amp;post_type=episode">A Whale-Oiled Machine</a>

528- A Whale-Oiled Machine

If we’ve learned anything from watching the turnover of tech giants like Yahoo! and MySpace, it’s that internet darlings rise and fall. And there’s something darkly fascinating about watching it happen in realtime.Maybe we’re seeing it now with Twitter and Facebook– some of us will mourn the loss of the communities and connections that we’ve created in the virtual spaces owned by these billion dollar companies...While others will enjoy visiting the graves of these once unstoppable behemoths  to tramp the dirt down.Either way, the values and trends and hopes and ambitions that go into the architecture of the virtual world say as much about us as the architecture of the real world. And that’s what these two stories are all about.The Lost Cities of Geo Redux

If we’ve learned anything from watching the turnover of tech giants like Yahoo! and MySpace, it’s that internet darlings rise and fall. And there’s something darkly fascinating about watching it happen in realtime.Maybe we’re seeing it now with Twitter and Facebook– some of us will mourn the loss of the communities and connections that we’ve created in the virtual spaces owned by these billion dollar companies...While others will enjoy visiting the graves of these once unstoppable behemoths  to tramp the dirt down.Either way, the values and trends and hopes and ambitions that go into the architecture of the virtual world say as much about us as the architecture of the real world. And that’s what these two stories are all about.<a href="https://99percentinvisible.org/?p=39894&amp;post_type=episode">The Lost Cities of Geo Redux</a>

420- The Lost Cities of Geo Redux

One study from 2018 found that Major League Baseball umpires blow about 14 calls every game. That’s 34,000 bad calls every year. And it makes a difference. A blown strike call can decide a win or a loss, a championship or six months at home, wondering what could have been. And while umpires are about 97% accurate in calling balls and strikes, Major League Baseball has been considering something drastic. Something to take us up to 100% accuracy. They have a plan to replace human umpires with robots.RoboUmp

One study from 2018 found that Major League Baseball umpires blow about 14 calls every game. That’s 34,000 bad calls every year. And it makes a difference. A blown strike call can decide a win or a loss, a championship or six months at home, wondering what could have been. And while umpires are about 97% accurate in calling balls and strikes, Major League Baseball has been considering something drastic. Something to take us up to 100% accuracy. They have a plan to replace human umpires with robots.<a href="https://99percentinvisible.org/?p=39878&amp;post_type=episode">RoboUmp</a>

527- RoboUmp

In the 1980s a Polish anti-communist group called the Orange Alternative used cute images of a mythical creature with a tiny pointed hat to spread its anti-authoritarian message. That innocent symbol of an impish dwarf amplified a powerful political message to the world, which ultimately contributed to the fall of the Soviet Union. This approach is being used in creative and clever ways today by people protesting Russia's invasion of Ukraine. Orange Alternative

In the 1980s a Polish anti-communist group called the Orange Alternative used cute images of a mythical creature with a tiny pointed hat to spread its anti-authoritarian message. That innocent symbol of an impish dwarf amplified a powerful political message to the world, which ultimately contributed to the fall of the Soviet Union. This approach is being used in creative and clever ways today by people protesting Russia's invasion of Ukraine. <a href="https://99percentinvisible.org/?p=39851&amp;post_type=episode">Orange Alternative</a>

526- Orange Alternative

When LA punks were looking for a place to play in the late 1970s, Chinatown welcomed the unruly scene. But it was an uneasy alliance that led to fierce rivalries, hurt feelings, blatant racism, and broken toilets. At the center of it all was a 62 year old Chinese immigrant named Esther Wong, aka Madame Wong, aka The Godmother of Punk.The Chinatown Punk Wars

When LA punks were looking for a place to play in the late 1970s, Chinatown welcomed the unruly scene. But it was an uneasy alliance that led to fierce rivalries, hurt feelings, blatant racism, and broken toilets. At the center of it all was a 62 year old Chinese immigrant named Esther Wong, aka Madame Wong, aka The Godmother of Punk.<a href="https://99percentinvisible.org/?p=39764&amp;post_type=episode">The Chinatown Punk Wars</a>

525- The Chinatown Punk Wars

On Aug. 1, 1942, the nation’s recording studios went silent. Musicians were fed up with the new technologies threatening their livelihoods, so they refused to record until they got their fair share. One Year's Evan Chung explores one of the most consequential labor actions of the 20th century, and how it coincided with an underground revolution in music led by artists like Charlie Parker and Dizzy Gillespie.Subscribe to the fantastic One Year: 1942

On Aug. 1, 1942, the nation’s recording studios went silent. Musicians were fed up with the new technologies threatening their livelihoods, so they refused to record until they got their fair share. <a href="https://slate.com/podcasts/one-year/s4/1942">One Year</a>'s Evan Chung explores one of the most consequential labor actions of the 20th century, and how it coincided with an underground revolution in music led by artists like Charlie Parker and Dizzy Gillespie.Subscribe to the fantastic <a href="https://podcasts.apple.com/us/podcast/one-year/id1462685560">One Year: 1942</a>

524- The Day the Music Stopped

In the 20th century, Iowa high school girls basketball was HUGE but it was not the game we know today. In 6-on-6 basketball, the three forwards only play offense. And the three guards only play defense. No one is allowed to leave their assigned half of the court. 6-on-6 still uses the full length of a basketball court, but in a different way than 5-on-5. In 6-player, three forwards from one team and three guards from the opposing team play at one end of the court. Meanwhile their teammates wait at the half court line. This basketball variant made for high scores, quick action, and the girls who played it were local superstars. Six-on-Six Basketball

In the 20th century, Iowa high school girls basketball was HUGE but it was not the game we know today. In 6-on-6 basketball, the three forwards only play offense. And the three guards only play defense. No one is allowed to leave their assigned half of the court. 6-on-6 still uses the full length of a basketball court, but in a different way than 5-on-5. In 6-player, three forwards from one team and three guards from the opposing team play at one end of the court. Meanwhile their teammates wait at the half court line. This basketball variant made for high scores, quick action, and the girls who played it were local superstars. <a href="https://99percentinvisible.org/?post_type=episode&amp;p=39806">Six-on-Six Basketball</a>

523- Six-on-Six Basketball

A collaboration between public radio and the American Institute of Architects in San Francisco, the 99% Invisible podcast seeks to expose the unseen aspects of design and architecture. Often including interviews with experts, the show opens your eyes to things you might tend to overlook or take for granted, like outdoor staircases and commemorative plaques, calling your attention to all of the thought and choices that go into the aspects of our everyday lives we don’t pay enough attention to. Pro tip: this one is a great choice to listen to on a walk.

Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at 99percentinvisible.org.

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